2010 Classic Gaming Expo

March 8, 2010 · Filed Under Business, News · Comment 

Video Game Designers, Players, Collectors and Fans Will Invade Vegas This Summer

CGE Services Corporation has announced that the 2010 Classic Gaming Expo will rock Tropicana Las Vegas on the weekend of July 31 and August 1, 2010.

Now in its 12th year as the ultimate destination for retro-gaming aficionados, Classic Gaming Expo introduces the pioneers of video game design to the players who grew up with their creations. In previous years, the special guests at CGE have included such dignitaries as Ralph Baer (the “father of home video games”), Nolan Bushnell (co-founder of Atari Inc.) and million-selling game designers like Al Alcorn (Pong), David Crane (Pitfall!) and Rob Fulop (Demon Attack). Luminaries like these will present keynote speeches at CGE 2K10, where they will reveal the behind-the-scenes stories of their greatest hits, answer questions and sign autographs for fans. Please check the official CGE Web site at www.cgexpo.com for an updated list of “alumni” who are expected to appear at this year’s show.

A major portion of the expo is devoted to retailers and collectors who buy, sell and trade games, peripherals and gaming memorabilia. The main floor is a giant showroom for vintage game vendors as well as publishers who create new games for classic systems. Classic Gaming Expo regularly attracts hardcore video game collectors from around the world; many of the rarest and most valuable games have changed hands at CGE. Yet there are also plenty of bargains to be had. Parents can introduce their kids to the Atari games they played as teenagers…collectors can fill the holes in their Nintendo libraries…amateur video game historians can learn about rare prototype games and game systems. Classic Gaming Expo meets all of these needs and more.

One of the show’s most eye-opening exhibits is the CGE Museum, where over 1,000 of the most desirable video game artifacts are put on public display. These are the “holy grails” of video game collectors—one-of-a-kind prototypes, limited-edition collectibles, rare hardware and ephemera. In previous years, the CGE museum has proudly displayed such precious items as the ultra-rare Stadium Events NES game (a copy recently sold for over $13,000), the Nintendo
World Championships 1990 cartridge (both the gray and gold versions, valued at $18,000 and $5,000 respectively), unreleased Atari systems and much more.

Other attractions at Classic Gaming Expo: live music, a variety of game tournaments, dozens of classic arcade games set up for “free play” (no tokens or quarters necessary!) and plenty of classic home game systems available for attendees to walk up and play at their leisure. Another popular highlight is the Saturday-night CGE auction, where rare games, systems and memorabilia are sold to the highest cash bidder in a raucous atmosphere of collector camaraderie and one-upmanship.

Classic Gaming Expo 2010 is open to the public; gamers of all ages are welcome. The “Early Bird” admission price is $25 for a weekend pass if you register on the CGE Web site before May 31st. The second-tier “advance registration” price will be $30 between June 1st and July 1st, or passes can be had at the door for $35. Admission is free for children 8 years old and under. Click the “Discounts” tab at www.cgexpo.com for information on Tropicana Las Vegas’ special room rates for CGE attendees.

2010 Game Developers Conference Europe returns to Cologne, Germany August 16-18

February 18, 2010 · Filed Under Business, News · Comment 

Europe’s Premier Game Developer Conference to Offer Expanded Exposition, Press Opportunities and Academic Exchange Program

The Game Developers Conference Europe (GDC Europe) has announced that it will return to Cologne, Germany in 2010 alongside gamescom, combining to present the leading European game industry event for developers, consumers, publishers, and trade professionals.

In 2009, GDC Europe hosted over 130 international speakers, 40 exhibitors and sponsors from 35 countries, 240 media representatives and around 1,500 participants – advancing to become the leading conference for computer and video game developers in Europe. “Of course, we intend to claim this leading role again this year,” said Frank Sliwka, Vice President European Business Development and Event Director GDC Europe. “GDC Europe plans to offer attendees and participants outstanding new opportunities to learn and network. This includes three major updates that will be added to the regular program featuring keynotes, lectures, roundtables & workshops and exhibition area.”

The show producers have expanded GDC Europe’s exhibition opportunities to include both last year’s exhibit areas and a major new space within the gamescom Business Area, which will grant GDC Europe exhibitors additional meeting room and exhibition space during the overlapping gamescom event. This new area – named the GDC Europe Business Lounge at gamescom — will also host a VIP lounge area for GDC Europe Plus members to convene and conduct business.

With German and European companies moving strongly to dominate the online and browser game space, GDC Europe plans to focus the second day of the event, August 17 to covering browser-based, social network and online games, and key emerging markets. Additionally, GDC Europe plans to provide a major platform for “online games companies” to host press conferences at GDC Europe on this day. “Given the international network of the Game Developers Conferences and the UBM TechWeb Game Network, a resounding response is guaranteed for these new conference offerings,” explains Frank Sliwka.

In related news, in March 2010, the UBM TechWeb Game Network will launch a new project called the “Academic Exchange Program,” in cooperation with the North Rhine-Westphalian state chancellery. It’s intended to promote the academic exchange between universities with game degree programs from North Rhine Westphalia (NRW) and America. As part of this event, university professors from NRW and their American colleagues will participate at the Game Developers Conference in San Francisco, and exchange information on current teaching programs and best practices. “The games industry will only thrive with qualified labor. Thus, an international program to exchange current training methods on an academic level is very desirable, since the shared knowledge on technical and design aspects of today’s video games are of crucial importance for today’s industry,” Frank Sliwka explains regarding the philosophy of the project.

For more information on GDC Europe visit: www.gdceurope.com.

ByteShield

February 16, 2010 · Filed Under Business, News · Comment 

‘Reclaim Your Game’ Group Again Awards Gold Seal of Approval to ByteShield DRM
ByteShield announced that ByteShield version 2.2 has received DRM watchdog Reclaim Your Game’s Gold Seal of Approval “by passing every area and receiving an overall 99%”.

Reclaim Your Game (RYG) tested the leading DRM provider at the same time as re-testing ByteShield (ByteShield was awarded RYG’s Gold Seal for the first time in May, 2009). The comparative results are shown in the attached table. The RYG test results reproduced in the attached table are also available at: http://reclaimyourgame.com/index.php?option=com_content&view=category&layout=blog&id=100&Itemid=158 and
http://reclaimyourgame.com/

PRISM (Players Resisting Invasive Security Measures) and RYG (Reclaim Your Game) DRM testing methodology continues to evolve and ByteShield has been re-tested against their latest DRM Testing Regimen. Quoting the RYG site, “RYG can assertively provide qualitative results for all members of the public with the inclusion of RYG’s very own Rating Method, which also determines whether a certain DRM can gain RYG’s Gold Seal of Approval … as well as provide prospective DRM vendors a chance to see whether their products are End-User Friendly.”

“Both the new test and the results are industry firsts and I invite everyone to review these results that independently contrast ByteShield and other DRM vendors,” said Jan Samzelius, ByteShield CEO. “Users’ frustration with today’s user-unfriendly anti-piracy systems (software copy protection or DRM) and the developers’ and publishers’ frustration with the unintended negative impact on end users have opened the market for new innovations. ByteShield, developed by gamers for gamers, has turned these issues 180 degrees and made them competitive advantages through a novel approach and design that makes DRM work for all involved (that is, except the crackers). For example, ByteShield insists on full disclosure/transparency to users while offering many key user friendliness features, including unlimited installs, offline use, no hidden files, one-time activation, and full and clean uninstall. With ByteShield, users have an un-intrusive and convenient experience and publishers have an easy to implement and flexible protection solution which also provides sales and usage data. Crackers have a significantly greater work effort.”

ByteShield has now protected over 100 games proving market acceptance and is a low cost choice for Game Developers, Publishers and Digital Distributors. Thus, no need to use solutions that infuriate gamers. Contact ByteShield at info@byteshield.net to start a free trial on either a free game or on your game to test ByteShield’s user friendliness for yourself.

ByteShield
ByteShield’s unique approach to DRM and copy protection provides users with a transparent, safe and un-intrusive solution while giving PC game and PC applications developers, publishers and distributors flexible licensing management with a high level of protection. ByteShield’s proven technology has received customer and industry accolades from organizations such as PRISM/RYG, a gamers group for sensible DRM solutions, who has tested and endorsed ByteShield’s solution. ByteShield has four patents pending in DRM and copy protection and won the 2009 ‘Most Innovative Software for the Software Industry’ award by SoftwareCEO/CompTIA. ByteShield, Inc. is a privately held California corporation, established in 2004, and headquartered in San Francisco. To find out more, visit www.ByteShield.net

Planet Calypso sees 2nd amazing sale of the year

February 5, 2010 · Filed Under Business, MMO, News, Online · Comment 

Unique Virtual Egg Sold for Over $69,000.00 USD

First Planet Company, developer and publisher of the largest real money Massively Multiplayer Online Game, announced the sale of a legendary Virtual Egg for an a stunning $69,696.00 USD. This comes on the heels of the Crystal Palace Station’s recent sale for a record-breaking $330,000.00 USD.

Jon “NEVERDIE” Jacobs held a public auction Sunday, inside Planet Calypso, and sold the Virtual Egg to David Storey aka Deathifier. Deathifier owns “Treasure Island” in the game, a tax generating Virtual World Destination. NEVERDIE purchased the Virtual Egg for $10,000 USD in 2006 from a gamer who completed a unique quest. The Final Chapter in the Egg’s History has yet to be written as thousands of players speculate what will actually hatch from the it and if it will be worth the extraordinary price tag.

Deathifier purchased “Treasure Island” with hunting and mineral Rights in 2004 for $27,500 USD and reportedly earned his investment back within the year. NEVERDIE mortgaged his home in Miami in 2005 to purchase an Asteroid for $100,000 USD. NEVERDIE turned the Asteroid into a NightClub dubbed Club NEVERDIE, which is now valued at over $1 million USD. NEVERDIE and Deathifier have both been featured in the Guinness Book of World Records for their astounding Virtual Transactions.

“The sale of the Atrox Queen Egg is another example of the incredibly unique world and economy we offer in our game. While you don’t need thousands of dollars, or even tens of dollars to play Planet Calypso, it’s sales like these that truly separate our virtual world from any other on the planet,” said Marco Behrmann, CEO of First Planet Company. “We are introducing a new quest system soon and the epicprice tag of this Egg, which was a quest treasure itself, will energize a new generation of virtual pioneers looking to make their mark.”

First Planet Company is the developer and publisher of Planet Calypso, the largest real economy Massively Multiplayer Online Game in the world. Players have the ability to participate in a unique virtual world where they only pay for the game when they play. Its innovative real money economy uses a virtual currency which has a fixed exchange rate with the US dollar. This allows players to deposit and withdraw real funds for their adventures on Calypso or in the real world. It is also the first MMORPG to use CryTek’s stunning CryENGINE 2 for amazing graphics and physics. Planet Calypso is the oldest planet in the Entropia Universe and is free to download.

Planet Calypso is a free download available at the game’s website, www.planetcalypso.com.

Soul of the Ultimate Nation

February 2, 2010 · Filed Under Business, News · Comment 

2010 Update plans for S.U.N revealed through the official website
Plan to add the new character class and 1,000 quests
“Holiday Spirit in S.U.N” contribution donated to UNICEF

“Soul of the Ultimate Nation (S.U.N)” serviced by WEBZEN Inc. released update plans for the year 2010.

WEBZEN released its quarterly update plans for the year of 2010 on its official website, which included “Shadow”, a new character class, new quests and field maps.

The new class “Shadow” update is scheduled within the first half of the year along with playing field updates. “Shadow” is a runaway from the imperial army “Imperial Herald” with combined characteristics of “assassin” and “sorcerer.” Main weapons are daggers and whip swords, and dark and curse skills are available to give additional damage to the opponents.

Shadow is a specialized faction for gamers that prefer a single play—it has been successfully implemented and is the most beloved character among solo players in Asia

As for an integral component of S.U.N, the character transformation system and mounts will be added; and character level-up limits will also be increased proving continuous string of game updates.

WEBZEN also plans to launch multi-language service. The languages include German, Spanish, Portuguese, and English. The S.U.N official website is already available in French and German.

ChangKeun Kim, the CEO of WEBZEN, said “The accounted updates have been influenced based on the feedbacks and comments by our users. This year, we plan to apply our aggregated knowledge which we”ve accumulated since the commencing S.U.N in South Korea, into the game.”

And other note, this month WEBZEN will donate the proceeds from the in-game items sold during the 2009 Christmas Season to UNICEF. The fundraising promotion was the users” idea, which makes even more meaningful for WEBZEN. The donated fund will be used to help children all over the world.

More details on Global Soul of the Ultimate Nation are available at www.webzen.com.

Reference

1) About WEBZEN.COM Service
WEBZEN.COM is WEBZEN”s game portal intended for taking a role of “Global Digital Entertainment Leader” with its sole objective of becoming the comprehensive game service portal for all the game players around the world.

- The portal, WWW.WEBZEN.COM launched on April 2009
- Global MU beta test launched in May 2009
- Global MU commercial service launched in June 2009
- Global Archlord Service launched in September 2009
- Global Soul of the Ultimate Nation Service launched in October 2009

2) About Global “Soul of the Ultimate Nation (SUN)”
- Launched in Korea, November 2006.
- Launched in Taiwan, April 2007 Webzen Taiwan.
- Launched in China, May 2007 through The9.
- Launched in Japan, April 2008 through GameOn.
- Started Global SUN Service in October in October

Win Big in the Dragonica Online Sweepstakes

January 18, 2010 · Filed Under Business, Competitions, News · Comment 

Play DragonicaTM Online for a Chance to Win More Than $2,500 in Gift Card Prizes

THQ Inc. and THQ ICE LLC, the recently launched joint venture between THQ and ICE Entertainment focusing on free-to-play online games,  announced the start of the Dragonica™ Online Water Series Game Card Sweepstakes giving players a chance to win a $2,500 Best Buy gift card and limited edition Dragonica Online Water Series Game Cards loaded with ICE Cash.

To enter simply register for a free THQ*ICE Passport account, download the official game client and log into Dragonica Online. Existing players will be automatically entered when they log in to the game during the month of January.

Sweepstakes Prizes Include:
· Grand Prize (1 awarded): $2,500 Best Buy gift card
· First Prize (5 awarded): $25 limited edition Dragonica Online Water Series Game Card
· Second Prize (10 awarded): $10 limited edition Dragonica Online Water Series Game Card

The Dragonica Online Water Series Game Card Sweepstakes runs through January 31, 2010. THQ*ICE will randomly select 16 lucky winners including one grand prize winner, five first prize winners and ten second prize winners. For the official list of rules, please visit: http://passport.thqice.com/ui_web/official_rules.html.

THQ*ICE has also announced today it is extending its rewards program for Dragonica Online players who purchase collectible Water Series Game Cards. The Water Series Game Cards, sold exclusively at Best Buy retail stores, are available in $25 and $10 values. Players who redeem a $25 Water Series Game Card will receive bonus in-game items including an Armor of Vries Set, a Water Series Wreath, and a Holiday Reindeer Randolph Pet Egg. Players who redeem a $10 Water Series Game Card will receive an in-game Water Series Wreath. These bonus items are for a limited time only and will be changed to new bonus items next month.

Developed by Barunson Interactive, Dragonica Online is set in a world of dragons and magic and takes adventurers across the windswept land of El Grego to the far reaches of the world. Gorgeous visuals complement lightning fast combat while 3D battlegrounds let you get the upper hand on opponents. Dragonica Online is the only fantasy action massively multiplayer game that merges innovative 3D side scrolling gameplay, arcade combat and a comical, yet devastating, skill system into a single MMO. Combining vibrant graphics and expansive player freedom, Dragonica Online breathes new life into the traditional side-scrolling MMO.

Dragonica Online is rated E10+ for Everyone over the age of 10. Register to play at http://dragonica/thqice.com.

World record for most expensive virtual object is smashed

January 5, 2010 · Filed Under Business, News, Online · Comment 

Player pays $330,000 USD for Planet Calypso Virtual Space Station

First Planet Company, developer and publisher of the largest real cash economy MMORPG, announced today the results of the public auction of the Crystal Palace Space Station. The winning bidder acquired the property for a record-breaking $330,000.00 USD. The previous record was confirmed in the Guinness World Records book in 2008. It featured another piece of property in the Planet Calypso game bought for $100,000 USD as “The Most Expensive Virtual Object.

“This is a stunning investment opportunity, and I have complete faith I will recover what I spent relatively quickly,” said Erik Novak, the winner of the Crystal Palace auction. “To say Planet Calypso has changed my life would be an understatement. I have even found the love of my life in the game, and now we live together in real life. I feel very confident about purchasing the Crystal Palace Space Station as I have already invested years of time, dedication, work, hope and love. All of those things have already paid off more than I could have ever imagined. With the new game engine, new features and almost ten years of experience Planet Calypso is one of the few safe investments in this economy.”

This auction was for Crystal Palace, an extremely popular hunting destination that is in orbit around Planet Calypso. It will now be privately operated by Erik Novak, the person behind the “Buzz Erik Lightyear” avatar. This is the third major property opportunity offered on Planet Calypso. The first auction, for Treasure Island, took place in 2004 and sold for $26,500 USD. Australian gamer, David “Deathifier” Storey recouped his full investment within 12 months and has continued to make a profit. The second, and much larger, auction took place in 2005 when American gamer Jon “NEVERDIE” Jacobs bought a Virtual Space Resort for an unheard of $100,000 USD. Due to his virtual nightclub and the profits obtained from mining/hunting rights and property sales on the resort, Mr. Jacob’s fortune was valued at $1.5 million USD in 2006. Operating profitably from day one the Club NEVERDIE Resort brought in over $50,000 USD in mining/hunting rights alone in its first five months.

First Planet Company is the developer and publisher of Planet Calypso, the largest real cash economy MMORPG in the world. Players have the ability to participate in a unique virtual economy where they only pay for the game when they play. Its unique real cash economy uses a virtual currency which has a fixed exchange rate with the US dollar. This allows players to deposit and withdraw real money during their adventures on Calypso. It is also the first MMORPG to use CryTek’s stunning CryENGINE 2 for amazing graphics and physics.

Planet Calypso is a free download available at the game’s website, www.planetcalypso.com.

2009 UK National Gamers Survey

October 27, 2009 · Filed Under Business, Consoles, News · Comments Off 

Gamers want instant pleasure.

Digital distribution booming on all game platforms.

Online distribution and direct sales of games is rapidly expanding into the console and PC game market, traditionally serviced by retail. For the business of mobile games and games accessed via game portals direct online sales and distribution has always been key.

New data coming from the UK National Gamers Survey 2009 and identical surveys in the US and other EU markets confirm this and reveal new facts on different aspects of games industry’s hottest topic: “digital distribution”. Conducted by TNS and Gamesindustry.com, the survey found that 25% of all console users in the UK have downloaded and paid for complete games or extra levels via their console. 7% state that, when acquiring new games, they usually buy the game directly via their console. For PC games this figure is double: 14% of PC gamers are accustomed to buying and downloading directly online. Figures from the identical survey held in the US shows even more dramatic figures: 16% and 23%, respectively.

Game portals and mobile
19% of the UK population plays games on their mobile phone. 44% actually downloads new games and pays directly via their handset. The enormous reach of casual game portals – used by 32% of the total UK population – is due to the fact most games are free, but 20% of UK game portal players state they spend money on the portal. In the US this is even 33%. Paid subscriptions are the most popular in both countries but already 6% of all UK and US game portal players frequently buy premium games online.

Console and PC games
55% of the UK population plays games on consoles and 35% state they play PC games. 27% of UK console players state they download levels or complete games via their console, almost all have experienced paying for this. For Xbox 360 and PS3 the figures go up dramatically: 51% and 55% respectively; 25% for Nintendo Wii. When buying complete new games, 7% of all console players states they usually do so directly via the console. 14% of PC gamers pay and download games directly. As can be expected percentages are even higher in the younger age groups.

Video content and demos
Online distribution is not only a factor in purchasing games. Almost 25% of UK console game players state that the availability of a downloadable trial version or demo is a crucial factor in their buying decision. This is close to the 30% for PC gamers that traditionally have online access. 45% of PS3 users downloads or accesses video content via their console. This is 41% for Xbox360 and a mere 22% for Nintendo Wii.


Game market revenues

Fast growing segments of the game market such as MMOs, mobile games and game portals are already attracting significant revenues through direct online payments. With the addition of console and PC game revenues shifting away from traditional retail, additional tools and approaches are needed to get the full picture of the games market.

Peter Warman, from Gamesindustry.com adds:“With the growing part of games being played and paid for online, a key way to monitor the complete games business is by asking consumers directly about their overall game behavior and spending. An additional advantage of this approach is insight across all platforms as the traditional divide between the online casual and core console market has evaporated.”

MMO Calendar 2010

October 24, 2009 · Filed Under Business, MMO, News · Comments Off 

It is officially that time of year again. The 4th annual MMO Calendar is now on sale!

MMO Calendar is an annual, non-profit fund-raiser for St. Jude Children’s Research Hospital.

With the help of amazing developers we have put together another one-of-a-kind calendar featuring original artwork from some of your favorite MMO’s. MMO Calendar 2010 includes:
• Age of Conan
• Dungeons & Dragons Online
• Eve Online
• EverQuest II
• Free Realms
• Guild Wars 2
• Lord of the Rings Online
• Runes of Magic
• RuneScape
• The Secret World
• Warhammer Online
• World of Warcraft®

As a special thank you to everyone that purchases a calendar we have a bag full of prizes to give away! Upon placing your order you will be entered to win 1 of 10 prizes for each game featured in the calendar!

List of Prizes
• Age of Conan – 30 Day Subscription
• Dungeons & Dragons Online – 30 Day VIP Subscription
• Eve Online – 30 Day Subscription
• EverQuest II – 30 Day Subscription
• Free Realms – 90 Day Premium Subscription
• Guild Wars 2 – Boxed Copy of Guild Wars Trilogy
• Lord of the Rings Online – 30 Day Subscription
• Runes of Magic – 30 Day Subscription
• RuneScape – 90 Day Subscription
• The Secret World – Closed Beta Slot
• Warhammer Online – 30 Day Subscription
• World of Warcraft® – 30 Day Subscription
Keep in mind though… even if you don’t win a prize in one of the drawings you are still a winner! As always, 100% of the proceeds of the sale of MMO Calendar go directly to the amazing people at St. Jude Children’s Research Hospital, helping them in the fight for children’s lives.

Reserve your 2010 MMO Calendar today at http://www.mmocalendar.com!

*All calendars will be shipped on Dec. 5, 2009, ensuring Christmas delivery worldwide.

**10 of each prize will be given away in a drawing to be held on Dec. 7, 2009 at 8 pm CST. Winners will be notified by email immediately following the drawing. Odds of winning are dependent on the number of people that purchase the calendar.

Mass Effect 2 Sequel landing in the UK on January 29th

October 17, 2009 · Filed Under Business, News · Comments Off 

Unique Armour and Weaponry Available with Pre-Orders

Mark your calendar and lock in your copy of Mass Effect 2 now! Leading video game developer BioWare™, a division of Electronic Arts Inc.  announced that the epic Shooter/RPG Mass Effect™ 2 will be on store shelves in the UK on January 29. With its larger-than-life hero Commander Shepard, intense shooter action, nuanced characters and a rich storyline, the sequel to the original award-winning opus is one of the most anticipated titles of 2010. In support of the launch, BioWare is releasing unique Mass Effect 2 pre-order incentives* at key retailers in North America and across Europe. Codes for downloading these items will be provided to players who have pre-ordered, usable when the game is released.

“Our fans are in for a genuine thrill in the New Year with Mass Effect 2 – the second installment in the trilogy will be of amazingly high quality,” said Dr. Ray Muzyka, co-founder, BioWare and Group General Manager of the RPG/MMO Group of EA. “BioWare’s fans worldwide have been eagerly awaiting this epic sequel, and we couldn’t be more excited to reward them for pre-ordering by delivering some awesome bonus content!”

Pre-order bonuses include special-ops armor and weaponry that are designed to boost Commander Shepard’s skills and abilities. Terminus Gear includes the powerful Terminus Assault Armor and the M-490 Blackstorm Heavy Weapon. Terminus Armor is designed for use in extreme planetary conditions, increasing run speed and personal shields, and augmenting weapons with an additional magazine of reserve ammo. The M-490 Blackstorm Heavy Weapon generates a high-powered localized gravity well, accelerating particles to near-infinite mass, and ultimately expanding the selection of heavy weapons available to players when they gear up for combat missions in Mass Effect 2.

Inferno Armor will also be available as a separate pre-order incentive. This item is used by officers to monitor battlefield conditions by recognizing elevated heart rates, and regulates sub-systems with extreme efficiency to allow for greater response times – together these abilities translate in-game into a negotiation bonus for Commander Shepard and an increase in run speed and augmented damage from combat powers.

Specific UK retail partners for the two pre-order bonuses will be revealed soon.

The Mass Effect trilogy is an emotionally charged science fiction adventure set in a vast universe filled with dangerous alien life and mysterious, uncharted planets. In Mass Effect 2, players will once again step into the role of the heroic Commander Shepard, commanding their crew of some of the most dangerous operatives from across the galaxy on a mission so challenging that it’s potentially suicidal. Featuring intense shooter action, a rich futuristic storyline, space exploration and emotionally engaging character interaction, the game delivers an unparalleled cinematic experience.

Mass Effect 2 will be available on the Xbox 360® videogame and entertainment system and PC. Follow us on Twitter: http://twitter.com/masseffect2. For more information on Mass Effect 2, go to http://masseffect.bioware.com or www.eagames.co.uk

*Restrictions apply.

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